Brand Story


About Elegant

Established in 1970, Elegant Watch & Jewelry has rooted in Hong Kong China for nearly half a century. Renowned for its professionalism and quality service, it has become a leading player in high-end watch and jewellery retail.

Elegant provides one-stop quality service to its clients, bringing together high-end timepieces and jewellery. With multiple multi-brand and branded boutiques in Hong Kong’s most popular shopping malls, Elegant provides the most sought-after masterpieces to its clients. Elegant acts for over 50 international renowned watchmaking brands, including independent watchmakers. Moreover, Elegant also gathers the most elegant and rare certified diamonds and jewellery for its clients.

To provide a caring and professional service, staff from different positions in Elegant will receive on-the-job training, including product history, knowledge on Haute Horlogerie and conversational skills regularly.