This September, four novelties preview events concluded successfully, bringing together the year’s finest creations. Looking back on every memorable moment, join us in celebrating the pinnacle of mechanical artistry.
Grand Seiko VIP Private Event
On 5 September, Elegant and Grand Seiko jointly hosted a VIP event at Times Square, welcoming the brand’s watchmaker Ms. Sachie Kudo to demonstrate the intricate assembly of the Calibre 9SA5. A selection of Evolution 9 creations was also on display, demonstrating the depth of Japanese watchmaking.
Grand Seiko
Evolution 9 Spring Drive U.F.A. SLGB007
The SLGB007 renders the moonlit ripples of Lake Suwa upon a black gradient dial. Powered by the Spring Drive U.F.A. Calibre 9RB2, it achieves an extraordinary annual accuracy of ±20 seconds. Its High-Intensity Titanium case, light yet resilient, distils the deep elegance of a quiet lakeside night upon the wrist.
Grand Seiko SLGB007
40mm | Titanium case | Black dial
Self-winding Spring Drive calibre 9RB2
Timeless Aura: Novelties Preview
Elegant Ocean Centre’s Novelties Preview concluded successfully from 17 to 19 September, presenting a selection of masterpieces amidst the festive spirit of Mid-Autumn. Guests enjoyed an up-close appreciation of refined details, savouring time’s allure where moonlight meets mechanical artistry.
Parmigiani Fleurier
TORIC Chronographe Rattrapante
Created for the 30th anniversary, this split-seconds chronograph features a hand-hammered 18-carat white gold dial in distinctive Agave Blue, created with around sixty meticulous operations. Powered by a high-frequency calibre, its split-seconds chronograph delivers exceptional precision.
Parmigiani Fleurier PFH951-2010002-300181
42.5mm | Platinum case | Agave blue dial
Manual-winding calibre PF361 | Limited to 30 pieces
Chopard Moonlight in Motion Workshop
On 19 September, Elegant and Chopard celebrated the Mid-Autumn season at Times Square, admiring the new Happy Sport The First, while crafting lanterns by hand, blending reunion warmth with refined luxury into an unforgettable moment.
Chopard
Happy Sport The First
Freedom unleashed, brilliance set in motion. Two expressions, a 26mm steel case and a 33mm 18-carat yellow gold and steel case, interweave warm golden light with cool steely tones. Diamonds glide freely across the silvered grained dial, dancing with every movement of the wrist, distilling movement and luxury into one seamless expression.
Chopard 278633-3001
26mm | Lucent Steel™ case
Silver grained dial | Quartz movement
Chopard 278640-4001
33mm | 18-carat yellow gold & Lucent Steel™ case
Silver grained dial | Quartz movement
Jaeger-LeCoultre:
THE STORY OF CHRONOMETRY
On 26–27 September, Jaeger-LeCoultre’s “THE STORY OF CHRONOMETRY” concluded successfully at Elegant Times Square, where guests discovered the Master Control collection while enjoying tea and mooncakes in the relaxing afternoon.
Jaeger-LeCoultre
Master Control Chronometre Perpetual Calendar
The Master Control Chronometre Perpetual Calendar presents month, year, day, date, and moon phase across four sub-dials, precision engineered to remain accurate until 2100. Its blue-grey gradient sunray dial, paired with a stainless steel case, renders complexity with cool, understated elegance.
Jaeger-LeCoultre Q4178180
39mm | Stainless steel case | Blue-grey dial
Automatic manufacture calibre 868
