A summer of horological celebrations unfolds!
From football fever to the art of fusion, discover July’s finest new timepieces.
Golden Glory Novelties Preview
This July, football fever swept through Elegant Ocean Centre as the Golden Glory Novelties Preview took place on July 3–4. Channeling the exhilaration of the FIFA World Cup 2026, the event immersed guests in a vibrant collision of stadium energy and watchmaking artistry. Featuring novelties from Grand Seiko, Speake Marin, and BREVA, guests explored each timepiece’s spirited design up close, celebrating a dynamic encounter where the pulse of sport meets the poetry of time.
Featured Products
Grand Seiko Spring Drive U.F.A. Ushio
Grand Seiko Spring Drive U.F.A. Ushio 300 Diver, named for the tide, in homage to the depths of Japan's ocean. Powered by the new Spring Drive U.F.A. 9RB1 calibre, it achieves extraordinary precision with an annual accuracy of ±20 seconds. The blue gradient dial captures light as it streams into the deep ocean, its rippling texture shifting with every angle, distilling the rhythm and stillness of the tide into a dialogue between time and the vast sea.
Grand Seiko SLGB023
40.8mm | High-Intensity Titanium case
Gradient blue dial | Spring Drive U.F.A. automatic calibre 9RB1
HUBLOT Watches and Wonders 2026
Novelties VIP Viewing
From July 17 to 19, HUBLOT joined with Elegant at Times Square for the Watches and Wonders 2026 Novelties VIP Viewing, showcasing the “The Art of Fusion”. The spotlight fell on the Big Bang Reloaded, Spirit of Big Bang Moonphase Impact, and Big Bang Joyful, each a groundbreaking creation that defies convention. Guests were invited to explore innovative materials and avant-garde craftsmanship up close, in a space where the spirit of limitless creativity took center stage.
Featured Products
HUBLOT Big Bang Reloaded
HUBLOT Big Bang Reloaded showcases "The Art of Fusion" with a bold new presence. The Unico chronograph calibre takes center stage, wherein its column wheel and flyback architecture are revealed in striking clarity across the dial. With Titanium Ceramic, All Black, Blue Ceramic, Dark Green Ceramic, and Magic Gold, each model engages in a dynamic dialogue of materials and hues, composing a new legend in contemporary chronograph aesthetics.
Hublot 421.NM.1123.NR.RLD
44mm | Titanium case | Matte grey plated skeleton dial
HUB1280 UNICO self-winding chronograph flyback calibre
Hublot 421.CX.1140.NR.RLD
44mm | Black ceramic case | Matte black plated skeleton dial
HUB1280 UNICO self-winding chronograph flyback calibre
Hublot 421.EX.5129.NR.RLD
44mm | Blue ceramic case | Matte grey plated skeleton dial
HUB1280 UNICO self-winding chronograph flyback calibre
Hublot 421.GM.1149.NR.RLD
44mm | Green ceramic case | Matte black plated skeleton dial
HUB1280 UNICO self-winding chronograph flyback calibre
Hublot 421.MX.1133.NR.RLD
44mm | 18K magic gold case | Matte black plated skeleton dial
HUB1280 UNICO self-winding chronograph flyback calibre
