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1970 Commencement
The first Elegant Shop at Ocean Terminal |
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1982 Growth
Second Elegant (carrying the trade name of Treasurement) at Hong Kong Hotel |
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1992 Development
Elegant’s first Central Shop at Luk Hoi Tung Building |
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2002 Breakthrough
Times Square Shop & Ocean Centre Shop transformed Elegant to a medium-scale timepiece retailer.
Opening of Oris Boutique at Ocean Terminal marked the beginning of close partnership with world-class brands. |
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2003 Expansion
Grand Opening of Elegant’s Ocean Terminal Flagship Store made us one of the most prominent timepiece retailers in Hong Kong. |
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2004 More Partnership
Elegant’s first Vacheron Constantin Boutique at Ocean Terminal came as the first VC Boutique in Hong Kong. |
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2006 Acquisition
Elegant became a member of Hengdeli Group, the largest luxury timepiece retailer and wholesaler in the Mainland China with more than 300 sales points.
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| Rapid Growth |
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2007
2 more brands co-operated with us in boutiques business - Franck Muller Boutique and Chopard Boutique, both stood at Ocean Terminal. |
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2008
At Lee Theatre, there stood three boutiques operated by Elegant namely:
(i) Vacheron Constantin, Hong Kong’s largest VC Boutique
(ii) Franck Muller Boutique, Elegant’s second FM Boutique
(iii) Omega Boutique
Co-operating with Elegant, Girard Perreqaux’s first boutique in Hong Kong opened at Gateway Arcade. |
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2009
Sustainable Development
Jaeger Le-Coultre Boutique came at Times Square.
The floor size of Elegant’s Times Square multi-brand store expanded to 1,400 square feet.
Cartier Shop in Shop came at Ocean Terminal. |
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2010
The magnificent New Central Shop (approximately 3,300 square feet) is a trinity of gentlemen’s dreamed high-end complicated mechanical watches, diamond watches and jewellery cherished by ladies, and masterpieces of independent watchmakers’ limited and exclusive collections.
The first Taiwan Flagship Store at Taipei marked the Group’s Business focus on developing and strengthening the retail market across Greater China.
Elegant-operated Panerai Boutique came at Times Square. |
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2011
Elegant's fifth multi-brand shop came at shop 1009, IFC Mall, Central, with a size of about 4,500 square feet and a superb brand mix made up of more than 15 top brands.
Cartier Shop in Shop came at ifc mall |
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2012
New multi-brand shop came at shop 801-803, Times Square, Causeway Bay, with a size of more than 4000 square feet and a very superb brand mix.
At ifc mall, there stood three boutiques or shop in shop operated by Elegant namely:
(i) Jaeger Le-Coultre Shop in Shop
(ii) Vacheron Constantin Boutique
(iii) A Lange & Sohne Boutique
At Times Square, there stood three boutiques or shop in shop operated by Elegant namely:
(iv) Cartier Shop in Shop
(v) IWC Boutique
(vi) Omega Boutique
One more Vacheron Constantin Boutique at Kai Chiu Road
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